Monday, 30 April 2012

We're catching our breath! NAB 2012 was a success!

Me and Martin setting up the GoPro to record a demo.
Hi guys! NAB 2012 is wrapped and with it our major release of mocha V3. Las Vegas was good to us. I think I might need to sleep for something like two weeks, but there's no rest for the wicked, so instead I've uploaded two videos for you guys!

We had a major amount of traffic by the booth, and we were so excited to get out and meet all of you guys! We had our demo reel on loop and we were so thrilled that some of you were able to contribute some truly rad shots to it. The work you do with our software is consistently astounding.

Everyone was excited about our new features for mocha V3 including our new camera solver, all our new roto tools, including the transform tool, the join layers tool, project merges, nudges, and our dope sheet. We even wowed people with our established lens, insert, and remove tools. We have videos!

Steve Wright was at the Booth!

Steve Wright demoed mocha V3 for us at out booth. You can find his video below!

mocha v3 demo by Steve Wright at NAB 2012 from Imagineer Systems on Vimeo.
Steve Wright demos the new mocha Pro v3 at NAB 2012 in Las Vegas. This video covers new features and tools for:
• Planar Tracking
• Rotoscoping - Transfrom Tool &; Join Layers
• Layer Management
• Dopesheet
• 3D Camera Solve Module - export to Nuke with FBX
• How mocha Pro interacts with Nuke

I showed off V3 like crazy!

I also gave a preview of our V3 software, all day, every day at NAB, and I'm excited to share it with you guys! You can find that video below.

mocha v3 demo by Mary Poplin at NAB 2012 from Imagineer Systems on Vimeo.
Mary Poplin demos the new mocha Pro v3 at NAB 2012 in Las Vegas. This video covers new features and tools for:
• Planar Tracking
• Rotoscoping - Transfrom Tool &; Join Layers
• Layer Management
• Dopesheet
• 3D Camera Solve Module - export to AE & FBX
• Remove Module
• Insert Module

If you want to know more you can check out Martin's overview of the new features and an overview of mocha's 3D camera solver.

Introducing Mik Wells!

We even had our newest hire, Mik Wells, come to NAB with the imagineer systems crew and it was a great experience. We are SO excited to have him as a new part of our team as our Head of Engineering. Mik is an amazing fellow with TONS of programming experience, so we're really glad to have him on board. We can't wait to see what he comes up with moving forward with our software.

Mik took a few delightful videos of his new coworkers working hard at NAB.

Thanks. Thanks for that, Mik. :)

One of these Routes is not like the other.

We planted our flag in Death Valley!

I guess you could say that what happens in Vegas doesn't always stay in Vegas. When my 2012 NAB trip started out, Martin Brennand, our Product Manager, flew into Los Angeles from Melbourne, Australia, and met me in Santa Monica, California. We road-tripped into Las Vegas to meet the rest of the NAB imagineer systems crew.

Our international dream-team assembled, consisting of:
  • JP Smith (UK), our CEO
  • Ross Shain (NY), our CMO
  • myself {Mary Poplin} (LA), our Product Specialist
  • Martin Brennand (Melbourne), our Product Manager 
  • Mik Wells (UK), our Head of Engineering
  • Bryan Milne (Toronto), our VP of Sales
  • Kevin Bourke (Boston), our amazing PR man
  • and Ruslan Khamidullin (Russia), one of our wonderful, hard-working software devs. 

It was the most people we've ever had in one place, as we work scattered to the four winds in various small offices around the globe... which means we don't get to see each other face to face very often. And it was a wonderful experience. After NAB was over, Martin and I decided it would be extra clever to pass by Death Valley on the way back to Los Angeles. This may have been a bad call, as it was very hot, very remote, and very out of the way...

I may or may not admit to the fact that I am very extreme temperature and dry heat sensitive. Like an amphibian. This was not the best decision.


Updates to come as we keep on doing events for V3's release. We can't wait to hear what you guys think of it and as usual, if you have any questions, we are happy to help!


Tuesday, 10 April 2012

The "How mocha Thinks" video is up! And NAB is coming!

Hi Guys!

My How mocha Thinks video is up! So far the response has been great! I think you guys are "getting" mocha's tracker and I hope this helps you rocket through shots by eliminating some of the tedium that goes into tracking, clean-plating, and rotoscoping. If you thought the previous blog post was helpful, watch the video!

How mocha Thinks from Imagineer Systems on Vimeo.
Mary Poplin, Imagineer Systems Los Angeles based Product Specialist, talks about Planar Tracking and "how mocha thinks".

In other news!

We're very busy ramping up for NAB (come visit us in the Plugin Pavilion by Adobe's booth!) but I wanted to share a few things with you guys that you'll hear more about in the upcoming weeks!

We will be in Booth SL2024, South Hall. Las Vegas Convention Center

  • When: April 16-19, 2012
  • Where: Las Vegas Convention Center, Las Vegas, Nevada USA
  • Visit us at South Hall at Booth #SL202

Need a free exhibits pass? Register here and use VIP Code: LV3141

We can't wait to see you there! And we've got so much news to share with you, and new demos as well!

But wait, there's more!

As you probably already know, mocha V3 is coming out VERY soon! We couldn't be more excited about it. There's been a few wonderful articles out, but FXGuide has by far the most comprehensive review out there right now about what is coming in V3! Ben Brownlee (of Curious Turtle) has a video overview in that article. Ben is also teaching a new intermediate level mocha pro v3 course at fxphd during their April 2012 term. You guys should check it out! He's one of THE most knowledgeable guys teaching our software that you can find out there. And fxphd is such a convenient way to learn.

mocha's camera solver in After Effects
I think the biggest announcement of V3 is our 3D camera solver, mocha's 3D Camera Solver is not like a conventional camera tracker at all, and that's why it is interesting! It does not solve for THE exact camera and lens that the clip was shot with so much as it solves for our planar tracking data in 3D space, essentially converting our 2.5D planes into 3D planes. It does not generate a point cloud, but instead relies on our planar tracking technology in order to solve one of many camera solves within the scene. You can use it to track data quickly and easily where other camera trackers would fail, as long as you find good planes to track you should be fine (one plane is needed for pan/tilt/zoom solves or more for small and large parallax change solves).

Basically, we are solving for the planes mocha has been able to track for years, and you attach 3D objects into the scene by aligning them to said planes. Who needs to take the time to camera track the whole shot when you can just solve for the ground plane in a few minutes?

Track for Pan/Tilt/Zoom cameras or parallax changes.
Much like our un-conventional planar tracker is unlike point or feature trackers, mocha's camera solver is unlike other camera trackers out there as well. Now, that being said, you can use our mocha planar data to get a better camera track with Bouju, PF Track, or SynthEyes on a difficult shot that none of those programs might be able to track well on their own by inserting new planes with better detail OVER bad detail in your shot with mocha and then using your conventional camera tracker to solve the shot for the exact camera with the new data. We have people using this method right now even without our 3D data, just by inserting 2D corner pins into the scene.

Because our tracker does not care about blur and feature detail and hangs on through a great many tracking problems, we can lock on where nothing else can. This gives mocha a HUGE advantage over other trackers.

Anyway, make sure you stay tuned to what we've got coming up. We can't wait to see how you guys use our new features coming in V3!